Nöz Sunscreen

Digital Marketing Plan

2022

This project was produced through Arizona State University’s Global Tech Courses:

  • Intro to E-commerce Marketing with Shopify

  • Customer Acquisition with Google & Instagram

Within the program, the campaigns and assets created for this project center around Nöz, an eco-friendly sunscreen brand.

This project aimed to deploy effective UI/UX design and digital ad campaigning to guide website visitors into customers. Furthermore, through purposeful design, sought to convert customers into loyal brand/product advocates.

Role

Throughout this project, I built an e-commerce site through Shopify. I utilized branding assets, accommodating color, font, and image selection standards. I also wrote site verbiage that aligns with the brand voice/personality.

I engaged in the process of selecting and preparing effective campaigns on both Google Ads and Facebook. I designed several advertising assets to be used for the ad campaigns as well as social media posts.

Additionally, I worked on search engine optimization(SEO) analysis and writing copy to reflect data takeaways.

Software & Tools

  • Google Ads

  • Shopify

  • Google Suites

  • Facebook Ads

  • Canva

  • Adobe Photoshop

Challenges

Through this project, coordinating strategy to appeal to our demographic was the most crucial factor when designing or campaigning.

Through research, A/B testing, and well-developed customer personas, the vision for the design was grounded. Truly seeing the target audience as fellow shoppers and empathizing with their pain points and needs lead to an intuitive design.

Website Marketing Campaign

See Site

Paid Search Campaign

Display Ad Campaign

(Facebook Ads)